- mystery shoppers
- People employed by retailers to pose as customers at their own or their competitors' stores to compare prices, offers, displays, staff attitude, etc.
Big dictionary of business and management. 2014.
mystery shoppers
Look at other dictionaries:
mystery shopper — noun An undercover researcher who poses as a customer in order to evaluate shops, restaurants, etc • • • Main Entry: ↑mystery * * * ˌmystery ˈshopper 7 [mystery shopper mystery shopping] noun … Useful english dictionary
mystery shopper — ➔ shopper * * * mystery shopper UK US noun [C] (also secret shopper) COMMERCE ► someone employed by a company to check how its products or services are being sold by pretending to be a normal customer: »Most supermarkets want mystery shoppers to… … Financial and business terms
Mystery shopping — Marketing Key concepts Product marketing · Pricing … Wikipedia
Mystery shopping — El mystery shopping o Cliente misterioso es una técnica utilizada por las empresas para evaluar y medir la calidad en la atención al cliente. Los mystery shoppers actúan como clientes comunes que realizan una compra o consumen un servicio y luego … Wikipedia Español
mystery shopper — Company representative who poses as a customer in another business. See secret shopper. ► “Wilson sent out mystery shoppers to visit a total of 2,000 randomly selected pro shops to see if the shops had at least 3 different models of the Ultra… … American business jargon
shopper — shop‧per [ˈʆɒpə ǁ ˈʆɑːpər] noun [countable] 1. COMMERCE someone who buys things in shops: • Store managers get blamed when shoppers can t find a particular product. ˌmystery ˈshopper MARKETING someone whose job is to pretend to be a customer in… … Financial and business terms
secret shopper — (SEE.crit SHOP.ur) n. A person hired by a retailer to evaluate and monitor the store s employees or operations by posing as a shopper. secret shopping n. Example Citation: Doug Gould, director of mystery shopping for Taco Bell, credits the… … New words
Infratest — TNS Infratest Unternehmensform GmbH Co. KG Gründung 1947 Unternehmenssitz München, Deutschland Unternehmensleitung Bruno Hötzel H … Deutsch Wikipedia
TNS Infratest — Rechtsform GmbH Co. KG Gründung 1947 Sitz München … Deutsch Wikipedia
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